The Right Shot

It’s all about the image. How does it look? Is it flattering? Will it be shared?

Making a good impression is top of mind these days, whether you are illustrating a message for your social platforms, photographing a product to sell—or marketing yourself.

I, too, gave extraordinary thought to this in developing the Evans & Company website. I wanted the images to reflect my love for writing and nostalgia, hence the black-and-white shots of a manual typewriter and yesteryear printing tools.

I needed a nice photograph to accompany my bio as well. Full disclosure: I am the worst subject for a photographer, psyching myself up beforehand (not in a good way) and panicking with each click of the shutter. I’m easy going at work and at home; why can’t I loosen up for the camera?

Then I found Jennifer Vetter. As I was scouting online for local photographers, her site—Exposed Moxie Photography—appeared at the top of my search. No wonder; she’s a marketing guru, with a background in the financial, technology, healthcare and real estate markets. But it was her own photograph that drew me in (see?). She looks confident, approachable and fun.

I arrived at her studio with outfits, accessories and trepidation. As I became used to the bright lights and enormous camera lens just inches from my face, I started to have a good time. In the process, Jenn explained a few of her trade secrets:  Which colors look good on camera, what to wear (clean lines, a slim fit, not too much jewelry) and where to look.

“Give me those eyes!” Jenn said. Sounds easy but try smizing when your left shoulder is twisted front, while leaning forward with your right hand pushed back on your hip.

Three hours later, we gathered at her computer screen to look at the results. Scrolling through the multitude of choices, she helped me cull it down to five. She knew just what I needed, and a few days later I had the images stored on my desktop.

What did I learn from my time in the spotlight? 

One, when seeking a photographer, ask around for referrals and consider their portfolio (can you see your own picture featured there?). Two, ask questions and be clear about your needs. Before signing a contact, Jenn spent time with me by phone, explaining the way she works, her fees and photo use policies. Three, give in to their guidance on the day of the shoot.

Mission accomplished for this assignment. And that’s a wrap.  

— Elizabeth