The title on Jim Rhodes’ LinkedIn account now reads, “Retired but still breathing.” Thank goodness for that. After nearly 40 years at the helm of Rhodes Communications, the quintessential public relations man has written his last story, delivered his final press release and staged his last press conference. And what a storied career he leaves in his wake.

It’s all about the image. How does it look? Is it flattering? Will it be shared?

Making a good impression is top of mind these days, whether you are illustrating a message for your social platforms, photographing a product to sell—or marketing yourself. …